ABOUT OUR PLAN
At ISUMI, we believe self-care is more than a routine-it’s a mindful ritual rooted in Japanese tradition. Our plan is to bring timeless simplicity, purity, and elegance into modern beauty, creating a global brand that inspires confidence and inner balance.
To establish ISUMI as a globally revered Japanese beauty brand-redefining everyday self-care through intentional minimalist rituals that inspire confidence and cultivate inner harmony.
Crafting pure, effective Japanese formulations that embody simplicity, tradition, and the elegant beauty of imperfection.
ISUMI was born from a quiet, personal moment-the sight of a mother tending to her hands, caring for long overlooked.
While her face was nurtured with creams and serums, the rest of her body told a different story – one shaped by the absence of products that truly restore and protect.
That simple act sparked a powerful realization: skincare should extend beyond hydration to honor, renew, and celebrate the body’s natural beauty.
This journey led to Japan, where tradition, precision, and skincare innovation converge. Here, ISUMI found its identity-merging modern science with Wabi-Sabi, the Japanese philosophy that embraces imperfection, aging, and authenticity.
FOUNDER’S MESSAGE
We are a young team with a passion to leave a positive mark in the beauty industry. With expertise spanning Japanese skincare, market entry, marketing, and operations, we are excited to be part of your beauty journey.
Each product is thoughtfully crafted with care, designed to make you feel as radiant as you truly are — we hope you love it as much as we loved creating it for you.
